All right, before we get too far into this, forget about all the preconceived custom parameters you may have-like the ideas that cars manufactured after 1965 are not proper custom fodder, or anything that's not a Merc is unworthy! Open your minds beyond the cutoff dates and so forth, then take a long look at Lance Love's '70 Chevelle. What do you see? Well, if your mind is still locked into the fuzzy-dice '50s, you'll probably have already moved on to other pages. The rest of you will see and appreciate one bad ass custom, regardless of its typical musclecar heritage. The stance, styling, craftsmanship, and overall execution are all there-just on a type of car most are not "accustomed" to seeing done this way.
As Lance put it, he "crossed the line" with his latest project. Having done the majority of his past endeavors in a conventional manner, so to speak, he decided he'd try something different this time around, especially considering he and his wife, Georganne, were now at a point in their lives (kids grown, etc.) where the could take their time and truly enjoy the fruits of labor-time, and money. Ironically, though, Lance says he originally envisioned a two-tone red and black exterior, a decision that took months to make. However, two days prior to final paint, that decision was changed and the hot scheme you see here was his final choice. Nevertheless, from the get-go the idea was to build a car as unique as possible, something that would grab your attention beyond the immaculate detailing, fit, and finish. Most guys who admire a car of this nature would probably expect to see it with a set of five-spokes and possibly SS stripes gracing the hood; while guys really into customs may imagine this external guise on an earlier type car. Either way, the two schools of spectators ultimately have to meet, and we couldn't think of a better venue than this. Maybe that's exactly what Lance had hoped for.
In trying to stray from the typical musclecar look, Lance shaved the bumpers then tucked them in tight to the body. Marker lights, emblems (with the exception of the SS grille tag), and door handles have also been shaved, something an average Chevelle owner would never consider doing. Paint 'n' Place, the same outfit responsible for John Force's paint on his team of Funny Cars, laid down the PPG black base, while Steve Van Demon at Absolute Custom Paintwerx handled the flames and striping. An Air Ride Technologies kit suggestively tucks the 18- and 20-inch Billet Specialties "Vintec Legacy" wheels with BFGoodrich radials into the fenderwells. On the inside, Ron Mangus stitched together a trick layout using butterscotch and black leather (including over a Glide Engineering power bench) and black carpet. Beneath the flamed cowl-induction hood, Lance dropped in a potent Chevy ZZ4 350, complete with a Demon carb, Hedman headers, and HEI, which is backed by a Turbo 350 from Trans Pro.
You still may not be convinced that Lance and Georganne Love's Chevelle belongs in this magazine, and that's okay. We do-that's why we included it this month! If anything, at least this Chevelle will widen the parameters in some minds as to what is and isn't custom rod material. We believe those boundaries have just been widened.