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1954 Chevy Bel Air - Dealer's Choice
Wes Rydell's '54 Bel Air gets some Foose finesse
By Damon Lee
Photography: Damon Lee , Nick Licata
Custom Rodder Magazine, March 2007
It's pretty easy to change a vehicle's style. Do a little cutting and welding here, some parts swapping there, and you're bound to make any car look different. Making tasteful and purposeful changes is a bit more challenging, however; it requires talent and restraint to truly enhance a car's design.
Thoughtful, refined restyling separates exceptional customs from average ones. It can
make radically modified vehicles look like cars that could have, or should have, come
from the factory-or at least from an OEM designer's sketchpad. It can also make
relatively mild customs look as striking, if not more so, than radical versions.
If you doubt us, just look at Wes Rydell's incredible '54 Bel Air. Visually, the car is not
radically altered-the top is technically unchopped and the body still wears most of its
signature '54 styling cues. Yet it has an undeniably strong presence, an allure that might
easily outshine a chopped, sectioned, or wildly painted version of the same car.
Frankly, we've come to expect no less from the prolific talent behind this custom
Chevy's design: Chip Foose. He has a gift for making bold automotive statements
without being gaudy or outlandish. Don't let the Bel Air's seemingly simple appearance
fool you, though; the modifications are much more intricate than they seem. It's just that
Chip has refined the car's design with such subtlety that it's difficult to pinpoint all the
changes.
Take the top, for example. It's not chopped, but it has been lowered by removing a small
strip of metal above the driprails, thereby decreasing the crown. It's a lot of work for a
little payoff-the resulting change in profile measures less than an inch-but it's all Chip
and Wes felt the hardtop roofline needed. Similarly, both the hood and trunk lid have
been lightly wedge cut to reduce their heft and improve visual flow.
Elsewhere on the body, Chip has blended traditional custom touches with original
Chevrolet design elements. Like many customs, the headlights are frenched and hooded
with '55 Chevy eyebrows, but they also wear fluted, custom-machined bezels that mimic
original '54 headlight rings. The design theme is continued around back, where the
frenched taillights use similar bezels to frame stock '54 lenses.
The signature '54 grille gives the Chevy a familiar grin, but is updated with LED parking
lights behind smooth plexiglass lenses adorned with '54 Corvette emblems. The upper
grille frame is narrowed and smoothed, while the lower grille/splash pan trim is a
custom-crafted piece. The modified '56 Chevy bumper looks natural leading the way,
partially because its center peak matches that of the grille. Likewise, the rear bumper-
made from '55 ends and a '54 center-fits the car's contours perfectly. The '54's front
fender character lines have been stretched through the middle of the doors, much like
those on a '57 Cadillac, to visually lengthen the car. The enlarged wheel openings,
meanwhile, help lighten the body, as well as display the 19x8- and 20x10-inch Pirelli-
wrapped Foose wheels, which are modeled after '54 Bel Air hubcaps.
A rich copper finish-custom mixed from Glasurit materials-helps define the Chevy's
classic-yet-contemporary demeanor. Charlie Hutton masterfully applied it after
performing the final bodywork. The off-white top color is another nod to original Chevy
styling, as is the side trim, which was crafted in brass, then chrome plated. It mimics
original Bel Air moldings, and frames '57-style rear fender inserts created from silver
paint and chrome tape.
See Exclusive Custom Rodder Video on Next Page.
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